Warning: I don’t have a perfect formula for everyone; the success lays on what you do instead.
So, before spending more 15 minutes to read further, let’s have a look at this question and give yourself the honest answer: “What is social media?”
- I gave it a try and found this is a dangerous world.
- Does it include Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, etc.?
- I have accounts on listed channels, and I customized it for my family and friends only.
- I aware how important it is to present my personal brand on social media channels, and I work my ass off to make benefits from it.
If your answer is 1, it’s never too late to figure out how this world means to you as much as how you used to look for who you are in the physical world. Before leaving this post, you will know at least the beneficial usage of social media and how to protect your privacy in the virtual world and to maintain those benefits. And, if your answer is 2, welcome to the new world with hundreds and thousands of interesting benefits. However, you may need more ways to protect yourself and your beloved people in this world. No worries. As long as you realize whether your life is online or offline, there are similar principles and etiquettes. Any one has benefits from what you give to the community. If your answer is 3, you’re definitely a digital native and your life is shining in both worlds. Believe it or not, most of the recruiters will “google” your (full) name before they make any further decision. Finally, if your answer is 4, let’s share some stories of yours in the comment below.
Until now, people wonder whether they should behave separately from social media and real life. My answer is Yes and No. When the technology was born, it broke the dawn of the world as if the earth was firstly called spherical by Pythagoras. No one believed the earth is round at the beginning. Yes, technology is not only a tool, but a door opens to – what I call – the global connecting world (more opportunities and more challenges).
To simplify, I consider my social media channels as places where information is exchanged to nurture and develop my friendship and other connections in my life. Sounds pretty much like my home, doesn’t it? And if every channel is my home, I expect to know who visits it, where they are from, or what they visit for. As a consequence, my home must be a place where my family and I feel the most comfortable to stay at. Invite those to visit when they are trustworthy by adding friends carefully. When to say no, say no. The neglect to social media security is one of the reasons leading to ID thieves, phishing scams, viruses, or spyware.
For personal accounts
Check your homepage as frequently as you can before posting something. Flipboard can help you manage the accounts such as Facebook, Twitter, Instagram, Linkedin as well as update news such as NY Times, Fast company, ect. Then, read things that you want to share and “judge” their reliability before posting them. Ask yourself what you really want to show to your friends and connections. Don’t try to run away from the curiosity of the others; instead trace them up by building a consistent image. What do you think when one day you see photos I am surrounded by half naked guys and another day my duck face is next to a beer bottle? I will tell you those photos look so lame. Next, when your friends send you messages including links, ask them to confirm with a couple of questions and treat those links as much as you often do to those in the email. Turn on and customize/filter your notification. But, too many notifications (e.g. 20 notifications per 1 minutes) will overwhelm your life. Finally, never close the tab without the logout, except that is your personal devices with double password layers for important channels. For further tips for using social media, you can find at this article: 11 tips for social networking safety
For business brand
I prefer having a social media handbook ready in hand during the training section before I go an extra mile. Again, let’s picture an organization’s compiled accounts as a house in which each individual has his or her own styles to conduct one simple task. I myself don’t encourage businesses to ban social media at workplace for the sake of their efficiency. People have needs of connections and entertainment. Likewise, you cannot prevent the others to steps in their house when the house is visited by many people. Instead, employees should aware of the time to use social media for their entertaining purpose during the breaks. For the specific industry such as banking, the privacy settings is the priority. Robert Siciliano shared a story about the robbery in which the robbers tracked a bank teller’s social media cites to figured out her husband’s office hours.
Besides scheduling the post, tracking the attention, using keywords, tags to reach the target audiences, marketers should treat the organization’s brand as cautious as the personal brand. What I mean is the corporate posting devices should be isolated from the personal posting ones. Additionally, if you don’t want the public see mistakes in content, run the demo versions, and send them out to the team or yourself first. This is how I decide to spend additional 1 -2 minutes on checking the post than days and nights on dealing with crisis.
Those are some simple ways to protect your brand in social media. Now, pick up your device and start to set your own privacy. Good luck!
P.S Here are some interesting steps for you to track down your Facebook account’s visitors. Have fun. Cheers!
- Log in your account
- View page source
- Find “top.list” and see list of digits (e.g. 1000xxxxxxx3509) separated by commas and paste them like this example facebook.com/1000xxxxxxx3509
- It might took some time, but enjoy the moment when recognizing those visiting your “home” regular to maintain the relationship
For more articles related to this post, please click links below
10 Social Media Blunders That Cost a Millennial a Job or Worse
Social Networks from Stay Safe Online